Originally from the Bay Area, I've proudly called Las Vegas home for over 20 years. With a degree in Marketing and a professional background spanning sales, hospitality, restaurants, and aviation, I've always been passionate about connecting with people and creating meaningful experiences.

In March 2025, I began creating content with a simple goal: to shine a spotlight on the incredible local businesses, entrepreneurs, and communities that make Las Vegas so special. What started as a creative passion quickly grew into something much bigger.

In August 2025, I made the decision to leave my full-time career and pursue content creation full-time. Just a few months later, I began working with my first clients, helping businesses tell their stories through strategic content, authentic storytelling, and meaningful community connections.

In April 2026, I founded Well Spent Media LLC with the belief that every business has a story worth telling and every marketing investment should be well spent.

Las Vegas is built on passionate small business owners, and there's nothing more rewarding than helping them grow, connect with their communities, and share what makes them unique. Whether I'm creating content, organizing creator collaborations, covering events, or developing marketing strategies, my goal is always the same—to help businesses build genuine relationships with the people they serve.

When I'm not working with clients, you'll usually find me exploring new local businesses, attending community events, trying a new coffee shop or matcha spot, spending time with family and friends, or planning the next Well Spent Social experience.

I believe the best marketing creates connection, and the best moments are always well spent.